Feather Brooksbank

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Theakstons Research

Regular clients Feather Brooksbank recruited our team to undertake online tracking interviews on behalf of Theakstons ale. They wanted to know how the brand was perceived, as well as how effective its advertising was.

Across 2008 and 2009, we sampled the Theakston’s target market of males, aged 35 years and above, in order to evaluate 2 waves of advertising activity. 50% of the sample were located in the target locations of the North East and Yorkshire and the remaining 50% were located elsewhere in the UK for comparison.


“An extremely professional service that met quotas easily and delivered results on time. Great value for money!”

Fiona Booth, Feather Brooksbank